Category: Marketing & BrandingPage 1 of 2
I got a call from an old friend of mine at the Beacon Journal. They were going to launch an Arts & Entertainment section called JustGo on their site. It was a company-wide (Knight-Ridder) website and each of the chain newspapers were going to be adding a JustGo component to their sites. He wanted to know if I was interested in coming back to Akron to launch it.
I went to interview and realized what a great opportunity it was, so I took it. I became the Just Go Product Manager, which meant that I would do all the coordinating and planning for the launch, which included designing everything from the logo to the site as well as all the branding and even some of the advertising. I handled marketing and worked out the strategy for the search engine we partnered with. We worked with Zip.com and I set up the categories and zip codes for our target area, using Microsoft Access. I also had weekly conference calls with all the other Just Go editors at other newspapers, where we shared and coordinated coverage. I designed a movie website that all the other editors linked to and after the launch, I set up the coding for the Beacon Journal stories to automatically populate the site’s database. Also after the launch, I designed and maintained the site until the automation worked.
This remote project was a WordPress Website for launching a small consulting business in the health field. A professional logo (with avatars and print & digital versions) was created for this site.
This was a consulting job doing a WordPress Design/Development job for angicwriter.com. Angie Chatham is a freelance writer based out of Boston, who needed a portfolio website. This job was mostly WordPress work, with a little bit of design here and there. I also set up the backups, SEO, etc.
I filled a full-time role designing digital and print products for the Create Team and coordinated (Managed Projects) in an Agile Environment with the IT Team. This allowed me to use both my design skills and my technical skills in a WordPress environment.
This was a 1-year contract for a Web Content Development role, but then switched to a different title as Web Analyst for the Marketing Team at Chemical Abstracts (CAS) in Columbus, OH. The company was using Drupal for their website and we worked with Media Current to manage development on the site.
This was a 2-month contract as a WordPress Developer for the Marketing Team at InXite Health Systems in Columbus, OH. The company had been working on three websites in WordPress and had a deadline to meet that was coming up soon. So we had 2 months to launch at least 2 of the sites. We ended up launching the day before the deadline. 🙂
This was a 3-month contract as a Digital Designer for the Marketing Team at the Express Corporate offices in New Albany, OH. We used JIRA to track jobs and when I got assignments, I would complete them and send them through the approval system for the team.
I did a short contract as a Digital Designer for the Marketing Team at the Big Lots Corporate offices in New Albany, OH. We used JIRA to track jobs and when I got assignments, I would complete them and send them back to the Traffic Controller for the team. My projects ranged from print to web and included e-mail, banners, advertisements, gifs, etc.
This was a contract to fix problems with the website that was started by another designer. I redid the design and fixed several issues. The contract was through Robert Half. They have redesigned the site recently.
I did contract work for this Hilliard, OH company coding up e-mails for Bed Bath & Beyond (and Harmon) and proof reading materials for Scottslawn and Roses. This was a 2-month contract that was extended twice.
I managed and coordinated the design, editing, coding and execution of automated email messages for brand partners’ cardmembers, adhering to CAN-SPAM requirements and email best practices.
I designed, set up and managed the company’s bi-weekly HTML email marketing campaign (sometimes more than bi-weekly). I designed e-mails in PhotoShop and after final approval, I sliced them up to transfer and code for ExactTarget Email Marketing tool for scheduling and management.